SEO Tips and Advices
Catapulting Your Business to the Top
Secrets to Profiting From Your Video Marketing Efforts
You probably know or have seen promotional videos created and distributed by some local business as an attempt to help market their products or services online.
And you may be wondering, “Are videos really an effective marketing tool for my local business?”
So before we talk more about how your business can profit from video marketing, let’s get the most obvious question out of the way:
Why Should Your Business Use Videos?
The answer is actually very simple: Because your target audience likes them!
Not only does your human audience enjoy watching videos, so do the search engine crawlers.
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A More Profitable Way of Search Engine Optimizing Your Website
In the past, developing a website possibly takes weeks or even months. However, today, rolling out a live website from ground up only take a few days, all thanks to the existence of powerful content management systems like WordPress, Joomla, Drupal etc.
However, creating a business website and populating it with the required business information is just the first step to your business gaining a presence in the online world. With over tens or hundreds of millions of websites and new ones being added every second, it is now no longer sufficient to have a website. You need a highly optimized website!
A properly and ethically search engine optimized website that help your website get picked up, accepted indexed and ranked high by the various search engines like Google.
Contrary to popular belief, a professionally search engine optimized website is not one that is optimized purely for the sake of ranking high on the search engine result pages (SERPs). Instead, it is one that is optimized for their customers in order to elicit a good user experience and thus a profitable business website.
Google Penguin Update – Is Your Business Hurt By It?
When is the time you last checked your business website’s rankings on Google? Or when was the last time you took a serious look at the search engine ranking report sent to you by your SEO agency or SEO professional whom you employ to increase your business presence online?
If that was 1-2 months ago, then you may want to start taking a serious look at them now…
Just today, we notice a sudden fluctuation of the search engine rankings of our clients’ websites on Google. Pretty unusual if you ask me! So my guess is Google has again updated their search algorithm. A search on Google shows a long list of heated discussions about it already…
Just like the Panda Update Google released months ago, this change in the search algorithm is yet another attempt by Google to reduce the number of spammy and manipulative websites on their search result listings as to ensure that the searchers receive the most relevant search results when searching on Google.
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Can Yahoo! “Search Direct” Be a Threat to Google Instant?
Seriously, much had been talked about Google Instant to the point that I’m already pretty sick of talking about it.
Just when I decided to put a stop to the discussion of Google Instant, something new and interesting happened in the search industry…
As you may have guessed it, Yahoo! is coming up with their own version of Google Instant! Or to be more accurate, Yahoo! is going to continue developing their “old” Instant Search technology, the one which they had implemented in 2005 but dropped it eventually.
Google Instant Is Slowly Permeating Into Every Corner of Google…
In the previous post, I’ve talked about the mixed feelings people have about Google Instant, an initiative by Google to help their users reduce their search time, although some people (like me) feels otherwise.
It was in September 2010 when Google first introduced Google Instant to the public and just today, as I was browsing the Google Places and Google Shopping (or Product Search), I realized that Google Instant has quietly slipped into these two types of search as well.
Don’t ask me when exactly did Google implement this change in their Google Places or Google Product Search… I wasn’t sure too.
Next time when you do a search on Google Places, you should notice the presence of Google Instant quite immediately. For example, as I was typing the keyword phrase, “Chinese restaurant” in Google Places, before I could finish the phrase, I was shown the search results…
